Hello, NAME -
As a customer of YOUR COMPANY NAME, I'd like to invite you (and your staff) to skip the standard credential process and proceed directly to registration for TransWorld's 2018 Halloween & Attractions Show in St. Louis, March 22-25, 2018, as they celebrate 35 years of in the haunted attraction & Halloween industry!
The Halloween & Attractions Show is a business-to-business trade show that isn't open to the general public, and attendees are typically required to provide certain credentials before being permitted to register. However, because you're one of my customers, you don't have to do that! Instead, please fill out and submit THIS FORM, then you may proceed directly to registration for the show!
I look forward to seeing you at Booth (YOUR BOOTH NUMBER)!
YOUR COMPANY NAME